The new trend in fashion photography was created this year by Victoria and David Beckham’s ads for Armani. First it was David, and after a while it was Victoria to show off her body in black and white.

Now it’s time for another two black and white photographs with the husband and wife wearing nothing but Armani underwear.

Hot isn’t it?

Yes, this is Emma Watson looking more like a woman then a Harry Potter team mate. The ads for Burberry were photographed by Mario Testino in London.

I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today. Christopher Bailey (Burberry, creative director ). (via)

We’ll see for sure these ads and possible some more in the future issues of magazines like Vanity Fair, Vogue, and Tatler. I can’t wait!

Two days ago Victoria Beckham was at Macy’s Herald Square to reveal a new Emporio Armani with her wearing nothing but underwear.

The photo is indeed new, as we haven’t seen it before, and it actually hotter than the rest of the photos from the underwear campaign.

Enjoy!